You wrote your article, posted it onto your blog and hit publish. Now what? Is that all you have to do?
Unfortunately, just like writing and publishing a book, once the material is out there, promoting becomes the most important part. If you don’t promote, you won’t sell copies. The same is true for online articles and blog posts. If no one is reading them, no one is buying. In other words if you don’t generate traffic to your blog, your hard work is for naught.
Here are ten tips on promotion to get a good ranking and guide readers to your blog:
1. Use Keywords
Make sure your article contains keywords related to the subject, including in your title.
Check on Google KeyWord to find the best keywords. Make sure you know where to add the keywords and how to separate them according to the site.
2. Install an SEO Plugin.
If using a WordPress site, having an SEO (Search Engine Optimization) plugin will generate META tags automatically, fine tune page navigational links, and automatically optimize your titles for search engines. These tags and links are important for search engine rankings. By having an SEO plugin, you will save time and energy you can otherwise use to generate great content, as it does this work for you. If you are instead using Blogger or some other blogging platform, do some Google searches into how to add META tags for your blog as they will be invaluable in getting your blogs ranked.
3. Post on article directories.
Adding your posts to article directories gets you more exposure because people have more ways to access the information you have to offer. Always make sure to put a call to action at the end of your articles to direct traffic to your blog. Use enticements such as more information or free gifts. The object is to motivate people to act and to tell them what it is they need to do. In this case it is to go the your blog to get more traffic.
4. Share on social media.
In order to save time, install plugins if on WordPress so Facebook and/or Twitter accounts can have new content added as soon as you publish a new blog post. This way, simultaneously all of your followers will see your new article or blog post. If you don’t have a plugin, then manually add engaging posts on your social media accounts to get visitors to your blog. As an added call to action, ask your followers to share with their friends, for a viral effect.
5. Subscribe to RSS.
This application will allow you to plug in your blog with other social media sites with just one click, instead of having to deal with each one on its own.
6. Use Bit ly to track your readers.
Use websites that allow you to shorten your URL, which is convenient to reduce the number of characters, allowing you to tweet the address of your new posts. You will also be able to get some valuable information such as the number of people who click on the link to read your post over all or per day and which countries those people reside in. This information comes in handy when keeping track of who your target market is.
7. Comment on other blogs related to your topic.
Each time you put a comment on other blogs, and eventually answer questions, your credibility as an expert rises. If people come to know you as the ‘go-to-‘ person in your field they will come to read more about you on your blog. An added benefit is that by clicking on your link these readers will give you a backlink, which only helps your ranking.
8. Participate on forums related to your topic.
Just like the blogs, participation in discussions on forums raises your credibility. Always make sure your profile is completed so that those wishing to get more information are directed to your website and blog.
9. Mention your blog or article in your newsletter.
If you send a newsletter every week, mention that you’ve written something new on your blog or that you have a new article coming out. If you don’t tell people on your mailing that you have new information, they won’t know to read it.
10. Exchange links with other bloggers.
Contact other bloggers who touch on the same topic as you but are not your competitors and ask to exchange links so you can cross promote each other. You benefit from his or her readers and vice-versa.
Now that you know how to promote your blog postings and articles to get more traffic and exposure, be sure to block out adequate time to write your next article. If possible, post at least once a week on your blog. The more often you post the better so you build content and get a higher ranking. And we all know a higher ranking means more exposure and more readers, which is why you got into blogging in the first place, right?